B—Line is a company born from the desire of its founder Giorgio Bordin to revive some historic icons of the Italian design scene. These are works that had disappeared over the years, overwhelmed by the relentless turmoil of a market brimming with innovation. Among the reissued products, some have gone down in history, influencing design and art on multiple fronts, shaping the style and interpreting the mood of the fervent 1960s and 1970s.

Their journey began in 1999 with the recovery of original molds for the re-proposal. Sometimes revisited in a contemporary key, of famous pieces such as Joe Colombo's celebrated Boby trolley, which still moves within the walls of the most diverse spaces of our time with timeless appeal.